The pundits are all in accord on this: multimedia is where things are going. Not ALL things, but big, important things. They’re going to Multimedia. No idea what it means. But hey, they said the Pet Rock would never catch on and, man, were they wrong.
But folks, this shouldn’t scare you. If you’ve already embraced that the job of a photographer is to be a visual storyteller, then adding multimedia to your toolbox is time well spent.
In Kona last week Gary S. Chapman led a session on getting started in multimedia presentation. I was amazed how easy it was (important) and how powerful the results were (way more important). Here’s the gist:
2. Pull the resulting audio into Soundslides Plus ($70 for the full licensed version) and add your photographs. Add credits.
3. Congratulations, you’ve just put together a basic multimedia presentation. I’ve oversimplified it, and you can get as complex as you like if you use programs like Final Cut Pro.
Looking for some inspiration on this kind of thing? You need look no further than MediaStorm which has some truly powerful pieces.
Don’t think of this as a change of discipline, but as a chance to present your images in a way that, when done right, can multiply the impact of your story. Still not convinced? Read this article by Michael Clark on the O’Reilly site.
*Be sure to check the comments from Brad – he’s added some solid recommendations and alternatives.
While we’re talking about stories, I was just turned on to a great piece of writing software while in Kona. It’s called Scrivener and it’s freaking amazing! Unlike MS Word where the document is a single written piece, in Scrivener each document is an entire project, with the ability to outline, to gather resources and links, and to keep it all organized. I’ve never been this stoked about writing since that ill-fated experiment with caligraphy back in grade 5. It’s going to make my book WAY easier to write. Scrivener is a whopping $39.95, and there’s a fully functioning 30 day trial.