The article I linked to yesterday is still rattling around in my brain pan. The thought that keeps coming back to me is this – you can make a living but it’s better to make a life. Menuez nails it and I think his thinking needs to permeate our industry a little more – make us all a little less crazy with the need to compete as we try to make a living and instead we’d settle down a little more and just be passionate about making a life. If you didn’t read it, scroll down and hit the link in the next post.
On a similar note, Chase Jarvis, always a voice of sanity, has posted a great follow-up to my thoughts about perserverance the other day. Of course, he didn’t write it in response to anything I wrote, but it serves as a follow-up. It brings us back to the beginning of it all – that any marketing effort will ultimately fail if the product isn’t great. Anyone can get people to buy a crappy product or service once. Bringing the clients back time and time again means having a really great product. Chase’s advice on “making it”? Be undeniably good. How do you get there? Click HERE and read Chase’s take on it.
Anyone making a living out of photography faces the challenge of also making a life – maybe it’s a distinction that only works for me but the minute we find ourselves not shooting the stuff we love for the sake of our marketability, I think we’ve crossed the line. The minute our creativity becomes only a means to paying bills and not a means of expression I think it becomes cannibalistic- eats away at itself until the very commodity we rely on is reduced so much it can no longer inspire us and when that happens it’s not long until it no longer inspires our clients. That’s why we keep talking about all this artsy-fartsy pie-in-sky stuff. Because it matters deeply to our souls and eventually even to our capacity to make a living – or a life – from it.
The image above doesn’t have much to do with this post, but there’s a juxtaposition in it that’s pretty close, and it speaks to the integration of what we DO and who we ARE – the doing and the being parts of us that our western world tries so hard to dichotomize. Shot in Nizzamudin Darga, Delhi, India, 2008