Lightroom & Workflow

Apr 12th

2011

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CategoryPosted in: Craft & Vision, e-books, Lightroom & Workflow, News & Stuff

The Power of Black & White in Lightroom, A Masterclass

We’re a little late releasing this most recent eBook; since Craft & Vision started I don’t think we’ve had a month without at least one release and March 2011 just slid by without so much as a peep. Today we’re announcing the book that’s taken us so long to come out with.

Last September I met Piet Van den Eynde in Ladakh (Piet is pronounced Pete. Or Peat. Or Peet. But not Pie-Et. That’s just wrong. Europeans spell weird but they aren’t crazy)  as we traveled together through Ladakh. Over the course of those two weeks he continually astonished me with the breadth and depth of his post-production knowledge and skill, as well as his ability to teach it, and English isn’t even his mother-tongue. He was really excited when we agreed to publish with him but I don’t think he knows how excited we were to be getting a teacher of his calibre. Dude knows his stuff and teaches really clearly.

So today we’re announcing The Power of Black & White In Adobe Lightroom & Beyond, A Masterclass, by Piet Van den Eynde. This is a huge book. It’s 100 spreads, so the equivalent of what we used to call 200 pages. Frankly it’s large enough to be a proper print book that you’d shell out $30 for on Amazon. (Note: This extended size means you’ll buy it once for the same ridiculously low price as always, but you’ll be downloading it in a few sections. It’ll take a little longer to download but this way should present less problems for everyone.)

But size shouldn’t be why you buy it. Bigger isn’t always better, sometimes it’s still crap, just more of it. Not in this case. :-) The value comes from learning from someone as skilled as Piet is. When we released Andrew Gibson’s Black and White eBooks, the response was amazing – and it should be, they’re excellent books that we’re proud of – but we also got a lot – I mean A LOT – of feedback saying, “When are you going to do something more specifically for Lightroom?” The answer is: now.

I’m not going to recap the book’s content – all you need to know is that it’s full of incredible teaching and will take you some time to chew through it, but by the time you’re done you’ll know more about great black and white conversions – and not the egghead stuff that uses numbers and secret-handshakes in photoshop – than you ever thought you’d know. And for $5 you aren’t going to get this kind of value anywhere else.

But wait! There’s more! Because Piet spends a little time talking about the power of plug-ins like NiK Software’s Silver Efex pro, NiK has ponied up 3 full versions of Silver Efex Pro, which anyone that buys this masterclass is eligible to win if you buy the book within the first 5 days, which also happens to be the time frame during which you can get the book for $4, or buy 5 ebooks for the price of 4.

Special PDF Offer
For the first five days only, if you use the promotional code BWLIGHT4 when you checkout, you can have the PDF version of The Power of Black & White in Adobe Lightroom & Beyond (A MASTERCLASS) for only $4 OR use the code BWLIGHT20 to get 20% off when you buy 5 or more PDF ebooks from the Craft & Vision collection. These codes expire at 11:59pm PST April 16, 2011.

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