Happy New Year?

In Freelance and Business, Marketing, Self-Promotion by David5 Comments

Well, it’s that time again. In just over two weeks the calendar rolls and it’s 2009. I know, it’s just another day, but for many freelancers it’s the beginning of a new fiscal year, and a new marketing year. And that means it’s time – if you haven’t done it already – for some planning. This is a short post, …

Wisdom From Chase Jarvis

In Marketing, Self-Promotion by David0 Comments

Chase Jarvis’ blog is in on my list of weekly reads and yesterday he posted some really sage wisdom. I got my best photography job, in part, because another photographer was so arrogant no one wanted to work with him. I assured the advertizing executive that is now my favourite client that my images might not always be in focus, …

Wednesday's Miscellanea.

In GEAR, Influences, Marketing, Self-Promotion, News & Stuff, Resources, Uncategorized by David0 Comments

The Travel Photographer links to a great article by Vincent Laforet. It’s a lengthy one but for aspiring professionals it’s a must read. The title, The Cloud is Falling, should suggest that Laforet, who I have great respect for, spends the article running amuck and crying “the sky is falling, the sky is falling.” He doesn’t. Not really. But ignore …

Over-delivering: Jewelbox it!

In GEAR, Marketing, Self-Promotion by David0 Comments

Being visual professionals it’s crucial that every element of our self-promotion and each piece of our client deliverables look as good as possible. It’s my goal to wow my clients, not just meet their expectations. If you feel the same way then those of you who present digital files to clients probably already do it with some style, something that …

Switching to "Pro"

In Freelance and Business, Marketing, Self-Promotion by David3 Comments

I just read an article online that’s pushing me to react. It’s an honest account by a man who’s giving up the freelance life in favour of going back to “working for the man.” Good for him for being so honest and candid, but the article saddened me. So, I’m reacting and writing another of those advice posts that always, …