Blogging Tips for Photographers

In Marketing, Self-Promotion by David11 Comments

So you read the post about why you should(n’t) have a blog and you’ve decided to start one, or resucitate your current blog. Here’s ten non-canonical blogging tips for running a blog that is a solid resource for the community for which you are writing. In no particular order: 1. Pick a target. Making some intentional decisions about who you …

You Definitely Should(n't) Blog.

In Marketing, Self-Promotion by David5 Comments

A while back there was much discussion on the Travel Photographers Network about photographers and blogs and whether the twain should meet. Then I dug a little deeper in other places – places less civil than the kind folks who populate TPN – and was amazed by (1) the polarity of the opinions and (2) the animosity with which those …

On Design Series: Proximity

In Marketing, Self-Promotion by David0 Comments

This is the seventh installment in the On Design series looking at basic design principles and thoughts intended to help photographers produce better self-promotional pieces. The final P in the “Make your stuff look like CRAP” is Proximity. This principle implies that related elements belong together. Don’t make your prospects look everywhere for information, create an appropriate place for contact …

On Design Series: Alignment

In Marketing, Self-Promotion by David1 Comment

If you’re following the On Design series you know we’re half-way through making your promotional design look like CRAP. If you’re not following this, I suggest you start at the beginning. We’re looking at basic design through the helpful lens of Contrast, Repetition, Alignment, and Proximity in hopes that we can make our design efforts a little less haphazard. The …

On Design Series: Repetition

In Marketing, Self-Promotion by David0 Comments

Remember the idea behind this? You want your stuff to look like CRAP – Contrast. Repetiton. Alignment. Proximity. Yesterday we talked about contrast, today I want to approach repetition. Repetition of key elements adds interest and cohesion to a piece. It gives a piece consistency and that alone is a key step in getting your stuff a little closer to …

On Design Series: Contrast

In Marketing, Self-Promotion by David0 Comments

I’ve seen a couple sources now that helpfully encourage you to make your stuff look like CRAP, and I’m going to perpetuate this as well. C.R.A.P stands for Contrast. Repetition. Alignment. Proximity. This is not a magic pill to make lousy design brilliant, it’s a reminder as you create and place your elements. I’ll introduce all four over the next …

On Design Series: Impact:Information

In Marketing, Self-Promotion by David1 Comment

Part of the balance you need to consider in creating any piece of marketing – whether that’s a logo or a mailer, a website or a business card – is the ratio of impact to information. We’re talking here about where you place the elements. Each piece needs to have a specific purpose and that purpose will not only balance …

On Design Series: Say What?

In Marketing, Self-Promotion by David6 Comments

Yesterday I suggested a simple exercise for you – to verbalize in one clear sentence who you are to your market. This needs to be really clear in your mind before you begin to choose the language in which you will communicate. Each font in your library carries certain associations. Each colour has a certain feeling. How you use white …

On Design Series: You Must Own A Mac

In Marketing, Self-Promotion by David9 Comments

If you want to create great looking design, you must do it on a Mac. You can’t do it on a PC. OK, that’s not really the first tip. Here’s the real one: If you have vision, your tools don’t matter a whole lot. But without VISION you done lost the battle before it started. So start there. In any …

Advertising Resources for Photographers

In Marketing, Self-Promotion by David0 Comments

Looking for a place to post a portfolio and be discovered? Here’s a short list of some very solid resources for you. None of them come cheap, and some, like Viisual, are very picky about who they list, but if you don’t try, you’ll never know, will you? The Workbook Viisual BlackBook PDN Photoserve AdBase – This is a direct …