Self-Promotion For Photographers: GETTING THE GIGS

In Marketing, Self-Promotion by David0 Comments

Self-Promotion for Photographers Series, 5 GETTING THE GIGS Once you have the foundations laid for your marketing efforts you’ve really only just started. In a perfect world you’d put your website up, your potential market would feel a tremor in The Force, and your phone would ring. But then you’d also have an evil empire to deal with, so you …

Self-Promotion For Photographers: MARKETING MATERIALS

In Marketing, Self-Promotion by David7 Comments

Self-Promotion for Photographers Series, 4 MARKETING MATERIALS Aside from your website, there are going to be a number of pieces of collateral marketing materials you will want to use. Among them business cards, mailers, portfolios, letterheads, etc. Here’s some thoughts. Make Them Rock. When you hand someone your business card the first thing they say should not be “thank you.” …

Self-Promotion For Photographers: IDENTITY

In Marketing, Self-Promotion by David0 Comments

This post begins a short series on some of the essential marketing stuff a photographer will want or need to begin bringing himself and his product/service to market. __ Self-Promotion for Photographers Series, 1 IDENTITY I was tempted to call this first article: Selling Yourself without Selling Out. Before you begin to look at other marketing thoughts and practices, you …