On Design Series: Proximity

In Marketing, Self-Promotion by DavidLeave a Comment

This is the seventh installment in the On Design series looking at basic design principles and thoughts intended to help photographers produce better self-promotional pieces. The final P in the “Make your stuff look like CRAP” is Proximity. This principle implies that related elements belong together. Don’t make your prospects look everywhere for information, create an appropriate place for contact …

Use The Wrong Lens

In GEAR, Thoughts & Theory by David5 Comments

Scott Kelby returned from Dubai yesterday and in several posts alludes to it being the week of always having the wrong lens on the camera. Man do I know that feeling. You make choices as an artist, you pick a lens and go for a walk and every vision you conjure up requires any lens but the one on your …

On Design Series: Alignment

In Marketing, Self-Promotion by David1 Comment

If you’re following the On Design series you know we’re half-way through making your promotional design look like CRAP. If you’re not following this, I suggest you start at the beginning. We’re looking at basic design through the helpful lens of Contrast, Repetition, Alignment, and Proximity in hopes that we can make our design efforts a little less haphazard. The …

On Design Series: Repetition

In Marketing, Self-Promotion by DavidLeave a Comment

Remember the idea behind this? You want your stuff to look like CRAP – Contrast. Repetiton. Alignment. Proximity. Yesterday we talked about contrast, today I want to approach repetition. Repetition of key elements adds interest and cohesion to a piece. It gives a piece consistency and that alone is a key step in getting your stuff a little closer to …

On Design Series: Contrast

In Marketing, Self-Promotion by DavidLeave a Comment

I’ve seen a couple sources now that helpfully encourage you to make your stuff look like CRAP, and I’m going to perpetuate this as well. C.R.A.P stands for Contrast. Repetition. Alignment. Proximity. This is not a magic pill to make lousy design brilliant, it’s a reminder as you create and place your elements. I’ll introduce all four over the next …