On Design Series: Impact:Information

In Marketing, Self-Promotion by David1 Comment

Part of the balance you need to consider in creating any piece of marketing – whether that’s a logo or a mailer, a website or a business card – is the ratio of impact to information. We’re talking here about where you place the elements. Each piece needs to have a specific purpose and that purpose will not only balance …

On Design Series: Say What?

In Marketing, Self-Promotion by David6 Comments

Yesterday I suggested a simple exercise for you – to verbalize in one clear sentence who you are to your market. This needs to be really clear in your mind before you begin to choose the language in which you will communicate. Each font in your library carries certain associations. Each colour has a certain feeling. How you use white …

On Design Series: You Must Own A Mac

In Marketing, Self-Promotion by David9 Comments

If you want to create great looking design, you must do it on a Mac. You can’t do it on a PC. OK, that’s not really the first tip. Here’s the real one: If you have vision, your tools don’t matter a whole lot. But without VISION you done lost the battle before it started. So start there. In any …

Design For Photographers – On Design Series.

In Uncategorized by David1 Comment

Photography is a visual language. It makes sense then that presentation is important. So why the photographic world is so chock-a-block with mediocre and downright crappy design completely eludes me. I get that not everyone has design training or a natural talent for it, but I would have thought that as both disciplines involve arranging elements within a frame there’d …

GoodBye to An Old Friend

In GEAR, News & Stuff by David1 Comment

It’s with mixed feelings that I change my sponsorship today and say good-bye to an old friend. LowePro has faithfully sponsored me from the beginning – my first sponsors, like a first girlfriend, hold a special place in your heart. I still believe that for extreme sports annd adventure, LowePro makes products that are second-to-none. But as the kind of …