Marketing, Self-Promotion

The Record is Skipping: DO WHAT YOU LOVE

Quick snapshot by Corwin, one morning this spring in Death Valley. The over-zealous use of the high-pass filter can only be blamed on me though.



Keep reading, I did the draw for the Artist Print of Twilight I, Tahoe this morning and I’ll announce the winner  at the end of this post.


Another idealistic post this morning, I’m afraid. I blame Gary Vaynerchuk. Once in a while I re-read his book Crush-It! or watch a podcast and he fires me up, reminds me that even the sermons I preach myself could be preached with greater conviction. Two nights ago I watched this video and since then have re-watched it at least a half-dozen times: Watch it on YouTube HERE or click the graphic below.

You should watch it. It’s 15 minutes of ranting by a very passionate and intelligent man that has the chops and credibility to back up what he says.

Last week I did a podcast with Martin Bailey, a photographer I both like and respect. He recently discovered he had a brain tumour. My massage therapist just buried his mother. Others that I know have lost and are losing loved ones. Life is short. And as Gary says, we have one chance at this. One. And if you thought I was on a tear about how short life is and how intentionally we need to live it, with every word and breath and waking moment, it’s going to get worse. :-)

Here’s some soundbites from Gary (warning, the language gets a little rough) Some of these bites will apply to everyone, some are more specific to the VisionMongers in the crowd. But if you get nothing else from the video, ask yourself – what am I that passionate about.

“Let’s start with passion. There is [sic] way too many people in this room right now, that are doing stuff they hate. PLEASE STOP DOING THAT. There is no reason in 2008 to do shit you hate. None. Promise me you won’t. Because you can lose just as much money being happy as hell.”

“Let’s talk about community. Listen to your users, absolutely. But giving a shit about your users is WAY BETTER. People listen but they don’t do anything. Doing something, answering those emails, giving a crap, caring about your user base – that’s what you need to do.”

“You need to care about everything, and it starts with yourself. Look yourself in the mirror and ask yourself, What do I want to do everyday for the rest of my life? DO THAT…whatever you need to do, DO IT.”

“Stop crying and just keep hustling. Hustle is the most important word ever. And that’s what you need to do. You need to work so hard.”

“Legacy is greater than currency.”

“If you for a second – a half a second – don’t believe in what you’re doing, whether it’s your personal brand or the product you represent, GET OUT NOW. We only get to play this game once. One Life.”

“The only way to succeed now is to be completely transparent. Completely. Everything is exposed. Everything you do. So your legacy is your ultimate life. It’s all you’ve got. And you can build so much on that. When you have brand equity so much can happen.”

“I don’t want to hear about this nine to five bullshit. I don’t want to hear about this 2 job thing, 9-5, I don’t have time. If you want this, if you’re miserable, or if you don’t like it, or you want to do something else, and you have a passion somewhere else. Work 9 to 5, spend a couple hours with your family. 7 to 2 in the morning is plenty of time to do damage. But that’s it. It’s not going to happen any other way.”

“If you’re doing something else and you want to do this thing you love, you do it after hours. You work 9-6, you get home, you kiss the dog, and you go to town. You start building your equity in your brand after hours. Everybody has time. STOP WATCHING F*CKING “LOST”!”

The reason this hit me so hard recently is I keep putting out these thoughts, and I get pushback – reasons people can’t do what they want to do. But you know what most of it is? It’s reasons they won’t even try. And if I can push just one person over the edge to travel the world, to build an amazing business, to pursue a personal project, then it’s worth it. Because you’ve got one crack at and your kids aren’t an excuse. Don’t you dare use your children as a reason not to pursue something you think you were made for, or called to. Telling your kids they can do anything then leaving them with a legacy of safety and risk-aversion and mediocrity is no way to love your kids. Yes, you’ll do things differently, but do them all the same. If it’s travel, and so many on this blog are travelers, then sell your second car, forget the big-screen TV. Scrimp and save and hustle and do whatever it takes to do that thing you lie awake at night thinking about. Clear your debt, work your ass off, but there is no excuse not to do what you love. Don’t have enough time? I love that last line from Gary. Stop watching f*cking LOST. Turn the TV off. Sell it. Use your time for something that will really and truly make a difference in your life. Or at very least stop telling people you’d conquer the world if only you had time.


After 760 comments on the post about Twilight I, Tahoe, we used the Random Number Generator to bypass the desire to pick someone cute and single, and instead are happy to announce that this print will be shipped out to Steve Scherbinski. Congrats Steve. Please treat it well. We’ll send you an email and get you particulars.


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