This past Sunday, I introduced you to a photograph of mine and sent you to my blog to discuss it, asking questions about the decisions I made and the effect of those decisions. I’ll keep this message short because I said most of what I want to say in the video I’m about to show you. But if you missed that first article, you can still see it here.

However, I need to quickly tell you about the context for this video. In my quest to help you do more than just use a camera and make the strongest photographs you can, I’ve created a new course, ImageWork, and the video you’re about to see is the complete first lesson.

I created ImageWork to address one simple need: the necessity of photographers understanding the incredible possibilities of our tools to change the look and feel of our photographs.

This isn’t a sales pitch; I’ll tell you everything about the course on Sunday. For now, I just want to introduce you to the idea of how to look at making images a little more intentionally, all the way from vision or intent to decisions made with the camera and to the final image in the digital darkroom (in this case, Adobe Lightroom, but this is about why the changes were made and what effect they have, and can be applied no matter what program you use). It’s how these choices all work together that make a final photograph.

Watch the complete first lesson of ImageWork here for free and watch me discuss the image I sent you last Sunday.

Did you watch the video? I’d love to hear what you think. And if you have questions, I’d love to answer them and take the discussion as far as you’d like in the comments below.

This Sunday (assuming you’re a subscriber to my emails) I’ll send you more details about the remaining 17 video lessons that make up the brand new ImageWork course and introduce you to the bonus resources. This is the best valued course I’ve made to date.

I’ve learned a lot in the last few years when it comes to making educational resources, and I think that hands down, this is the most practical course I’ve ever offered. I can’t wait to show it to you. Until then, whether you intend to enroll or not, this one’s on me—I hope it gives you some insight. When I released this last September, people said they couldn’t believe how much I’d crammed into just the first video. Once they saw the rest of the course, they were even more excited. This is my strongest, best reviewed course so far.

I know that for many of us, this has been a slow time in terms of making the photographs we love so much. But I also know that for many of us, this is a fantastic time for learning.

For the Love of the Photograph,


  1. Good morning David.

    Thank you for a very interesting video. I really appreciate your approach and enjoyed the subtle chnages you made to the RAW file. Not being a lightroom user (Photolab 4 and Nik) I was able to “translate” your approach easily although there may be a couple of extra steps involved.

    I appreciate your approach, particularly that it’s not about being “correct” but “creative”. This resonated with me specially as a regular, not very successful participant in club competitions and salons 🙂


  2. This is fabulous. Very interesting and easy to follow but thought provoking. I especially appreciate the references to your goals in making the decisions in camera and why your decisions might address those goals. Thank you!

  3. Hi Davide, I know this is not the most appropriate place to write this thought of mine, but I didn’t know where to write.
    I’ve been following you for just over a month now, I’ve already read “The Composition Checklist”, “Your Comfort Zone is killing your creativity”, “Make better photographs”, you last emails and I also bought some of your books.
    I’ve been photographing for years (especially sport), but I’ve never found a photographer who is inspiring me more than you. I’m so grateful to have read “Your Comfort Zone is killing your creativity” – pure inspiration to get “creative”. I am very shy and getting out of my comfort zone pretty much impossible, but with the help of your advices getting out and taking risks will be my goal this year. Thank you so much!!

    1. Author

      Grazie Mille, Vanna! I don’t think there can be an inappropriate place for such kind words – thank you so much for taking the time to say hello. I’m so grateful for the encouragement and to know that my words contribute in some way. I hope you and yours are safe and well in Italy. I miss Italy so much and can’t wait to return! Best to you! 🙂

  4. I really liked how you first asked us to write our impressions of the photo and guesses about what you did to process it. It made us think before giving us answers, which you did very clearly. I also liked how you showed us several times the difference between before and after certain adjustments, which made subtle but important improvements.

  5. Excellent ! Very well done and easy to understand. Thanks so much

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