Creativity is the sudden cessation of stupidity. - Edwin Land
Creativity comes from trust. Trust your instincts. And never hope more than you work. – Rita Mae Brown
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. – Scott Adams
A few years ago I had one of those mind-altering epiphanies and before you jump to conclusions, it was completely drug-free. I picked up, and read, Joey Reiman’s Thinking For a Living. Amazing. Made me see, among other things, that creativity is an asset, and harnessed well you can live on it. How many of us would love to make a living doing what we love, being paid to do what we do anyways, just for the love of it? Reiman is a former ad-exec, so the book is written from that angle. One day he’s running an ad agency and overnight he realizes that the clients are essentially paying for the ads to be executed but getting the creativity and the thinking for free. So he switched gears and turned his former ad agency into an ideation firm. Now they get paid to think and should the client so choose, they’ll execute the idea as well.
There’s a couple take-away nuggets in this for photographers. 1. Find the book and read it. 2. You should be selling your creativity and vision, not your ability to wield a camera. If you sell the former then the price is higher because there’s only one of you. If you sell the latter, the price is lower, because these days everyone claims to be a photographer. Simple supply and demand. Scarcity drives the price up. Your creativity and vision is an asset. For those of you that skipped Vision Week because it had “no real world application,” you should go back and read the articles and discussions. If you think creativity and vision are not the rarest of commodities and therefore valuable, well you couldn’t be more wronger.
Lastly, if you are in Vancouver, be sure to check out Creative Mix, Vancouver’s Ideation Conference. It’s a one day conference about creativity and pulls together an astonishing array of speakers at the top of their fields as creatives. There’s a chef, a juggler, businessmen, designers, a photographer (I’ll be speaking on Creativity and Constraint) and others. More info HERE. It’s just gaining momentum and the site’s not complete, but this is going to be great day. Book time off to be there. Thursday, October 22. At the Roundhouse in Vancouver.