Nov 20th


Lightroom 4 UnMasked

Craft & Vision has published books by photographer and educator Piet van Den Eynde before, but never one like this before. Today we’re releasing the first Craft & Vision BigBook. It’s still an eBook, but it’s BIG. I mean, really big. Lightroom 4 UnMasked is complete guide to Adobe Lightroom 4. It’s over 300 pages long and it’s packed with everything you need to know to get under the hood of Lightroom 4. Here are some highlights:

  • It’s up to date, all the way up to Lightroom 4.2
  • Written by an Adobe Certified Expert who teaches dozens of Lightroom workshops a year and has a deep understanding, not only of the application itself, but also of potential pitfalls novice users experience.
  • It’s aimed at both beginning Lightroom users as well as more advanced ones. It grows with you as your Lightroom knowledge grows.
  • In addition to the regular text, the eBook features 60 cases, 10 of which are pro-cases for advanced users.
  • It’s ideal for upgraders: text boxes labeled ‘New in Lightroom 4′ immediately draw attention to things that have changed between versions. Two cases also deal specifically with what’s new in Lightroom 4.
  • Features dozens of tips, tricks and ideas, some of which are I’d never seen.
  • It doesn’t limit itself to Lightroom as it comes out of the box, but points to useful third-party applications and plugins that integrate well with Lightroom.
  •  Focuses on Lightroom as an entire workflow application. There’s thorough coverage of ALL the modules, not just Library and Develop.
  • An entire chapter deals with the Lightroom to Photoshop integration.
  • It’s an eBook, so it’s fully searchable and loaded with hyperlinks

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This is a really dense, downloadable PDF, and it’s unlike anything we’ve ever done before. As such we’re breaking the mold a little on pricing. When Craft & Vision began we had no idea we’d be publishing Big Books. But when Piet came to us with this book, which is already out in hard copy in Dutch, we knew two things: 1. We wanted to do it. 2. We didn’t want to split it up into a bunch of sections and call each one an eBook, then charge $5 each for them. That didn’t seem fair, or honest. So because we thought we might do more of these, we just decided to call it a C&V BigBook.

If you’re looking to learn Lightroom 4 and need a resource to help you do that quickly, or you’ve just upgraded and need to get up to speed, this is a great value. If you know what a great teacher Piet is, then it’s a no-brainer. The price is $20 and for the information here it’s a steal. But for the first seven days, use the promotional code  LR4FIVE  when you checkout and pay only $15. This code expires at 11:59pm (PST) November 27, 2012.

But wait, there’s more! If you visit the Craft & Vision site between now and Friday night (11:59pm – PST) you’ll find every ebook marked down 50%. That’s right, folks, we’re moving out the old stock and need to make way for the new (OK, I made that part up…) so every eBook is only $2.50! We must be crazy! (No, we’re not, but I’ve seen the TV ads where they do all this hyper-sales crap and I figure it must work…) Giant Inflatable Ape! Seriously. 3 days only. Craft & Vision. Big Sale. And get Piet van Den Eynde’s Lightroom 4 UnMasked for only $15.

Comments (15)
  1. November 21, 2012 at 12:11 am

    Hi there,
    i started to learn Lr with official Adobe book some time ago. Looked into the table of content of this e-book and i wonder if this book will add something to that Adobe book… What do you think? David? Guys?


  2. November 21, 2012 at 2:03 am

    Hi, I bet you will: The official LR book deals with Lightroom as it comes out of the box. Mine talks about useful plugins as well and features some tips that are not in other books.

  3. Robert Berkowitz

    November 21, 2012 at 6:27 am

    Thank you for the aswesome deal! I am downloading now and am very excited about the sale

  4. November 22, 2012 at 11:24 am

    I just bought the book and am really looking forward to digging a little deeper into Lightroom4.
    I have almost every one of your excellent eBooks. Each is unique and inspiring and has something to offer every photographer.

  5. Ian

    November 22, 2012 at 11:07 pm

    The book looks great. Just digging into it now. One thought – particularly since this is a large book – is that you might want to start adding a proper table of contents to the PDFs. Of course there is always the thumbnail browser which is fine for the shorter documents – but for a book like this where it will be common to want to go directly to a specific section for reference a TOC would be very handy. I’m no expert in adobe inDesign ( looks like that’s what was used to create the PDF ) but at least according to this link it should be fairly straightforward :

    This is no comment on the quality of the content itself – which looks fantastic.


    • David

      November 23, 2012 at 7:07 am

      Ian, thanks for the feedback. I think you’ll find the table of contents in the PDF does hotlink you directly to sections and pages within the PDF. Perhaps it’s the PDF reader you’re using, but it works for me in Adobe Acrobat and even Mac Preview which doesn’t always handle these things well.

  6. [dh]

    November 23, 2012 at 12:24 pm

    I’ve used LR fairly heavily for a few years (and have used LR4 since it was in beta). Am I likely to learn much from this book, or is it targeted more towards new users?


    • David

      November 23, 2012 at 7:13 pm

      Can’t really say, dh. I know I learned from it. Piet is an excellent teacher. If you’re looking to brush up on what’s new in Lr4, then it might also help.

    • November 24, 2012 at 6:53 am

      Hi dh,
      that’s always a tough question :-) I’ve tried to put in more advanced stuff as well. Maybe the best thing to do is to download the Table of Contents (you can do so from the product page) and specifically have a look at the Cases. By their title, you should be able to judge if the book will hold (enough) new and advanced information for you!

  7. Stefan

    November 23, 2012 at 2:38 pm

    Thinking of downloading this eBook but as we are presently travelling and using mobile broadband I am wondering what the download size is?

    • David

      November 23, 2012 at 7:12 pm

      Stefan – You might want to wait until you’re somehwere you can hunker down for a bit. Download size is just over 200mb

  8. December 4, 2012 at 12:07 pm

    […] David duChemin – World & Humanitarian Photographer, Nomad, Author. Posted in Community Tagged Lightroom, UnMasked […]