Freelance and Business

VisionMongers: Making a Life and a Living in Photography


Last week my new book got rolled out on, which means two things. Thing One: I can now talk about it. Thing Two: I guess I need to start writing this sucker now. Just kidding. Almost done, promise.

VisionMongers: Making A Life and a Living in Photography is due out in November/December. Amazon lists it at December 25 just to be safe but it’ll be out before then.

If you were asking me about it, and I know you want to, I’d tell you it’s a sketchbook of ideas about the pursuit of professional photography. But it’s more than that. See, I think the lines between so-called professional and so-called amateur are getting so blurred as to be almost meaningless. Same with the actual definitions of those words, so I approach this from a different angle; that of vocation and the notion that some of us do this not to make a million but because we simply can’t not do it. We feel called to it; by God, or our talent, our need to express ourselves, or just that persistent voice inside our heads that we can no longer ignore. So this is a book about following that call – it begins with passion and vision, taking inventory of ourselves, picking a niche, familiarizing ourselves with our market, and then taking our vision to market with the best marketing savvy and business acumen that we can. Within The Frame talked a lot about the balance between the artist and the geek, VisionMongers discusses the balance between craft and commerce.

Throughout the book are stories about other photographers from other niche markets, people like Chase Jarvis, Zack Arias, Gavin Gough, and Ami Vitale. These case studies look at the unique journeys each of us have taken to pursue our calling as photographers, and the commonalities among them.

I’m writing it, and nearly done, because I love what I do and can’t imagine doing anything else with my life. Every day I get emails from people who want to do this, make a living with their vision and their cameras, and wanting some advice. The thing is we all have a different journey, different passion and vision, and a different path to get here. So this is no road map, no book of secrets – because there are none –  just a book of solid ideas about how to make a life and a living in photography, though specifically for the freelancer/entrepreneur, which these days is the bulk of us. I wrote this book to help others find the same joy and purpose in vocational photography as I’ve found, whether that’s full-time, part-time, or as a moonlighter.

The book is available for pre-order now, out in November. You can find it HERE on Most importantly, the book will be the same size as Within The Frame, so they’ll be symmetrical on your shelf, which is in itself a great reason for buying the books.  :-)

Apr 16th


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CategoryPosted in: Freelance and Business, Marketing, Self-Promotion, Web/Tech, Weblogs

The Photographer and the Blog, Part 3

So if I didn’t dissuade you from blogging yesterday, and the lame photo above doesn’t turn you off, here’s a few suggestions for plunging headlong into blogging. Taylor Davidson left a comment on Tuesday’s post citing anecdotal evidence that many blogs don’t make it past the 3 month mark. Don’t let this happen to you. […]

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